About Us

In 2002 the idea for the first Bara-cushion arose. At the time a close relative of Bjargey was fighting a battle with ALS disease and the cushion was specially designed for him as arm support in his wheelchair. The cushion proved to be so good that subsequently a very thorough development process began in collaboration with both users and health-care professionals.
The fruits of this work has resulted in a quality line up of products; The Apple, The Pear and The Snake as well as other more specialised solutions.

“Why bara?”
“Bara!” She said and shrugged her shoulders.

The word bara means just (just because) or only in Icelandic. And we chose the name because of the gesture of shrugging our shoulders that often follows when we use the word bara. This in relation to our focus on shoulder-support in development of the Bara support-cushions.

The past decade has proved fruitful for Bara, our concept and products have been in continuous development and today we’re at a turning point.
Our aim is to bring our products to further distribution here in Iceland and furthermore abroad where we’re particularly looking at markets in northern and western Europe.
Additionally we’ve got new product-ideas in development that we are excited to introduce and reveal.

But as Bara expands the most excitement will be found in bringing joy, health and well-being to a growing number of customers and users.